DeluxeprimeInvestment is run for the benefit of its clients Our firm’s profitability must stem from doing all of the above.DeluxeprimeInvestment is run for the benefit of its clients and their constituencies as well as for its owners and employees. Profit without performance, bigness for its own sake and prosperity through cost cutting are all explicitly rejected.

    Our earnings should grow if we achieve excellence in investing... but only then.Our goal is excellence in investing. To us, this means achieving attractive returns without commensurate risk, an imbalance which can only be achieved in markets that are not "efficient." Although we strive for superior returns, our first priority is that our actions produce consistency, protection of capital, and superior performance in bad times.